How I've helped brands like yours...
£5M+
Earned in Ad Revenue
100,000+
Orders driven
1M+
Spent on Paid Ads
From £97k to £234k in Monthly Ad Revenue
A well-established women’s fashion brand were spending £40K per month on ads, but the revenue just wasn’t keeping pace. They wanted to increase returns & shift their focus to prioritise new ones, all without increasing their budget.
I started by diving into the data, identifying areas where ad spend could be optimised and creating a strategy that prioritised new customer acquisition.
In 8 months, we had more than doubled their ad revenue to £228K per month. I'd also successfully developed systems to attract new customers, setting the brand a consistent, longterm growth.
Improving a Luxury Evening Wear Brand’s ROAS by 3x
This client, a luxury evening wear brand, wanted to get more out of their relatively small budget. With an average order value well over £500, it required a streamlined setup to make their ads work harder.
The previous ROAS was sitting at just 0.7, leaving a lot of room for improvement. I focused on reshaping the account structure, aligning the ad strategy with the brand’s high-end positioning, and ensuring that each campaign was targeting high converting audiences.
By the end of the first month, the results spoke for themselves: I increased their ROAS to 2.5, proving that even with a smaller budget, the right approach can make a big difference.
Scaling a Fragrance Brand’s Paid Ad Returns by 40%
When I first started working with this fragrance brand, they were looking for a fresh perspective to boost their ad performance. They had solid foundations but knew their campaigns could be doing better. I took a hands-on approach right from the start, restructuring their ad account, optimising budgets and settings
One of the most impactful changes was giving their ad creative a major facelift, making it more engaging and relevant to their audience. By blending strategic updates with creative improvements, we saw results almost instantly.
In just the first week of working together, their ad revenue jumped by 40%. It was an exciting transformation that showed the power of fresh ideas and the important of quality ad creative.
Generating £845K in Cost-Efficient Ticket Sales
When working with a client in the events and entertainment industry, the challenge was clear: how do we maximise ticket sales while keeping the cost per acquisition low?
I started by creating highly targeted audiences and made sure that the ads remained engaging by incorporating real-time event details. To keep performance consistently high, I ran continuous A/B tests, fine-tuning the campaigns as we gathered insights. As deadlines approached, I amped up urgency-driven tactics like countdown timers and FOMO messaging, capitalising on the last-minute push.
In 12 months, we generated £845K in revenue with a CPA of just £4.42, achieving an impressive ROAS of 7.82. It was all about understanding the audience, staying agile, and using timely strategies to keep sales flowing.
How paid ads can benefit your brand
More sales, now
Paid ads are one of the most effective & by far the fastest ways of generating more sales for your brand. Simple as that.
Guaranteed visibility
With paid ads, you’re not at the mercy of the ‘algorithm’ or crossing your fingers for a post to go viral. Ads guarantee you reach & ensure your products are at the front of your customers mind, helping to build lasting brand recognition.
Target your ideal customer
Reaching your ideal customer shouldn’t feel like finding a needle in a haystack. With paid ads, you can dial in exactly who sees your products, helping you to acquire new customers like clockwork.
Bring back the ones who didn’t buy (yet)
Someone browsed but didn’t checkout? Abandoned their cart? Ads let you follow up and turn lost sales into real customers.
Easy to scale
Once you find a winning ad strategy, scaling up is as simple as increasing your budget. No more wondering how to hit that next sales target.
More time to focus on what you do best
When ads are bringing in steady sales, you can spend less time stressing about marketing and more time designing your next products.
Generating £845K in ticket sales
Niche: Entertainment & Events
Challenge: The client needed help maximising ticket sales whilst keeping CPA low to ensure profitability.
What I did: Created hyper-targeted audiences, kept ads engaging with real-time event details, and optimised performance through continuous A/B testing. As deadlines approached, I utilised urgency-driven tactics like countdowns and FOMO messaging to boost last-minute sales.
£845K
Ticket Sales
782%
ROAS
£4.42
CPA
How I'll transform your ad performance
High-Performing Ad Accounts
Use all my experience, knowledge & expertise
to setup your accounts for success.
Bespoke 12-Month Paid Ads Strategy
A tailored roadmap designed specifically
for your business.
Website CRO & Optimisation Audit
Identify and fix bottlenecks to maximise sales.
Pixel, Google Tag Manager & GA4 Setup
Ensure tracking is accurate for reliable
reporting & data-driven decision-making.
Stunning Ad Creative Design
I'll work with you to create high-converting
ad creative for your brand.
Retargeting & Full-Funnel Strategy
Turn non-converting traffic into repeat
customers through precise retargeting.
Professional Product Feed Management
Optimise product listings for better ad
performance.
In-Depth Weekly Reporting & Calls
Detailed written reports, presentations &
strategy calls to keep you informed.
How I'll transform your ad performance
High-Performing Ad Accounts
12-Month Paid Ads Strategy
Website CRO Audit
Pixel, GTM & GA4 Setup
Ad Creative Design
Retargeting Strategy
Product Feed Management
Weekly Reporting & Calls
Nice to meet you!
Previously the Senior Paid Media Executive at one of Manchester’s top marketing agencies—now, I run my own private client portfolio. With deep expertise in fashion, beauty, jewellery, eCommerce, and beyond, I know what it takes to drive serious growth.
From technical paid media strategy to crafting high-converting ad creatives, I specialise in increasing customer LTV, building brand loyalty, maximising revenue and scaling businesses.
I’m straight-talking, easy to work with, and results-driven. During my agency days, I picked up Exec of the Year and a few other industry awards—so I must be doing something right.
My 2x ROAS Guarantee
How I helped a fashion brand drive £668K in monthly ad revenue
I Guarantee At Least a 2x Return on Your Ad Spend in 30 Days.
If not, I’ll keep working for free until we do.
✅ No upfront costs. No retainer. You only cover your ad spend.
✅ Once we surpass 2X ROAS, you’ll pay me a small % of your ad profits (exact % in FAQ).
✅ Already running ads? If I can’t beat your current performance, you don’t pay me. Simple.
That means no risk for you — either you get results, or I don’t get paid.
On the initial call, we’ll just have a casual chat about your business, your goals, and where you're at with paid ads. No pressure, no salesy stuff - just seeing if we’re a good fit. We’ll go over what’s working (or not working) for you, and I’ll give you a quick breakdown of how we’d approach things. If it makes sense to move forward, we’ll talk next steps. If not, no hard feelings!
By this stage, we would have already had our second, more detailed call, where I’ll have presented the full strategy I recommend, along with my forecast for your future results. You’ll have a clear understanding of the approach we’ll take—budgets, targeting, account structure, and overall strategy—so we’re both on the same page.
First, we’ll sign a simple contract to make everything official and ensure we're aligned on expectations.
Next, we’ll go through a quick onboarding process based on your current setup. This might involve connecting ad accounts, setting up Business Manager, or tweaking tracking tools like the Meta Pixel or Google Tag Manager. Don’t worry—I'll guide you through it all, and it won’t take long. We’ll also set up our channels for messaging & file sharing. I usually use Basecamp, but I’m happy to work with whatever platform you prefer.
Once that’s sorted, we’ll focus on the creative. We’ll work together to get the first batch of ads ready, making sure they’re on-brand and optimised for performance. My goal is to have your ads live within seven days of signing the contract.
Whilst we are working on ad creatives, I'll also be producing a full CRO audit of your website so that we can have that as ready for our ads as possible. I'll also ensure your pixel and tracking is all implemented correctly and produce the in-depth 12 month paid ads strategy for you. Again, I am to have this all delivered within 7 days of signing the contract.
After that, things get pretty hands-off for you. I like to have a weekly (30–45 min) check-in to review results, discuss upcoming launches, scaling budgets, and anything else that’s relevant. If you’re tight on time, we can switch to fortnightly calls—I’ll still send you detailed weekly performance reports either way.
If we need to update creatives, I’ll check in to make sure we’re using the best imagery and keeping everything on-brand. I’ll also proactively suggest optimisations to keep your ads fresh and performing at their best.
That’s it! Smooth & simple,
I operate on a simple, transparent monthly retainer model, which scales proportionately with your ad spend.
The exact rates, per channel, are as follows:
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Ad Spend: £3,000 – £4,999 → £700 per month
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Ad Spend: £5,000 – £9,999 → £900 per month
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Ad Spend: £10,000 – £19,999 → £1,400 per month
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Ad Spend: £20,000+ → £2,000 per month
Need a custom arrangement? Schedule a call and I'd more than happy to chat options.
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"Jack made a big impact here at BANC. He earned two well-deserved promotions and was awarded Executive of the Year, a testament to his consistent hard work and achievements.
Jack’s professionalism, energy, and ability to grasp client needs quickly, develop creative solutions, and deliver results was exceptional. Furthermore, his calm and efficient management of tight deadlines, client demands, and team shortages made him an invaluable asset.
Beyond his skills, Jack’s positive attitude, enthusiasm, and approachable nature made him a pleasure to have in the office, and BANC was truly sad to see him leave. However, I have no doubt he’ll excel in his own venture and would be a perfect partner for any business seeking exceptional results in digital marketing."
Martin Cozens
MD of BANC
SERVICES
Your Ads. On Your Audience's Favourite Platform.
Wherever it that your audience likes to hang out, let's ensure that your brand reaches the right people, in the right place, at the right time.
But here’s where the magic really happens...
Beyond the flashy headlines, it's the less glamorous & often looked past tasks that really drive results. It’s not just about running ads—it’s about building foundations for long-term success. From accurate pixel setup so every conversion is tracked to precision, to creating data-backed forecasts that show you exactly where we’re headed—and how we’re hitting the mark—every detail is dialled in for success.
Here's a glimpse at what you'll get when you partner with me.
Expert Strategy
Experienced Forecasting
Clear Communication
Creative Guidance
Product Feed Optimisation
Tracking & Pixel Setup
Budget Management
Analysis & Reporting
THE PROCESS
Getting Started Is Easy
I believe in keeping things straightforward. From onboarding to scaling, my process is designed to set your business up for success with minimal hassle and quick wins.
👋 Tell us about yourself
I start by listening—really listening. I’ll dive deep into understanding your business, your customers, and your goals. I’ll set up or audit your accounts, define detailed customer profiles, and craft tailored ad campaigns.
🚀 Go live with your ads
Once everything is in place, I'll launch your campaigns with precise targeting and messaging designed to make an immediate impact. I'll closely monitor the data from day one, ready to make adjustments and fine-tunes.
👨💻 Anaylse & optimise
As the campaigns run, we analyse performance, test new ideas, and tweak the approach to maximise results. I continually focus on what works and eliminate what doesn’t, so your campaigns stay ahead of the curve.
💰 Build on the success
When the results are proven, we scale. This means increasing ad spend strategically, expanding audiences, and doubling down on winning strategies to maximise your ROI.
Ads That Deliver,
Results That Matter.
Straightforward, hands-on strategies that get your business where it needs to go—that's how I like to work. Whether you’re new to ads or tired of underperforming campaigns, I’ll make sure they deliver the results you need.
You might be wondering, Can I really trust this guy? Will he deliver what he promises? Good questions. Here’s how I'll prove it.
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We'll start small. No massive upfront commitments — we’ll test the waters first and see what results we can achieve together.
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We'll keep it personal. You won’t be passed around between account managers. You’ll work directly with me.
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You won't be locked in. Flexibility is key. You can step back at any time if it’s not working for you (although I’m confident it will).
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We'll make every pound count. Whether your budget is £500 or £50K, I’ll treat it like gold.
If you want someone who’s going to treat your brand like their own and actually make things happen, you’re in the right place.
MadeByPaid
Basingstoke, UK
jack@madebypaid.com
+44 (0) 787 680 4838